G.I. Joe: The Rise of Cobra

The movie will be a modern telling of the "G.I. Joe vs. Cobra" storyline and its compelling characters that Hasbro created 25 years ago. The premise of this fantasy is the story of the G.I. Joe team‚ led by Duke‚ and their "fight for freedom wherever there is trouble" against the evil Cobra Commander and his Cobra force. This storyline was an instant hit with kids in the early 1980s‚ spawning a highly popular 3-3/4-inch action figure line‚ comic book collection and animated series. The G.I. Joe team will not be based in Brussels. Instead‚ they will be based out of the "Pit" as they were throughout the 1980s comic book series. And‚ in keeping with the G.I. Joe vs. Cobra fantasy‚ the movie will feature characters and locations from around the world. Duke‚ the lead character and head of the G.I. Joe team‚ will embody the values of bravery and heroism that the first generation of G.I. Joe figures established.